Authority, Access, Answers and How to Draw a Crowd: Blogging to Complement your Ecommerce Business

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  There are so many different facets of digital marketing, but in the Ecommerce world, by far the most significant is content. For Ecommerce vendors, blogging has the potential to increase buyer trust, establish brand recognition in a saturated market, and ultimately generate sales. Small business owners recognize the importance of creating content, but are…

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What is a good CTR?

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CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…

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The ultimate guide to image SEO

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It’s well-known that a firm grasp of SEO best practices can play a significant part in growing your business and getting your brand’s name out there. A combination of careful research, a strong social media presence, and strategic use of keywords throughout your copy can dramatically increase the visibility of your brand, making it more…

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