URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…
CTR or click-through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…
There are so many different facets of digital marketing, but in the Ecommerce world, by far the most significant is content. For Ecommerce vendors, blogging has the potential to increase buyer trust, establish brand recognition in a saturated market, and ultimately generate sales. Small business owners recognize the importance of creating content, but are…
It’s well-known that a firm grasp of SEO best practices can play a significant part in growing your business and getting your brand’s name out there. A combination of careful research, a strong social media presence, and strategic use of keywords throughout your copy can dramatically increase the visibility of your brand, making it…