When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites. And it makes sense. If you get someone to visit your website, that’s half the battle, right? Well, it can…
Given that 98% of customers don’t convert on the first visit to your website, it’s important to be top of mind when they reach the stage of being ready to make a buying decision. Now, I’m sure you’re asking yourself the age-old question that has plagued every marketer since the dawn of time: when…
With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when…