The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses…
Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one: And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps…
If you’re not already using a URL shortener, you really should be. Long, ugly links with tons of characters and visible tracking parameters are things of the past. Let’s face it, nobody likes looking at them, so why would they want to click on them? Brands do everything in their power to attract and…
The notion of branding has been getting a lot of play over the past few years. There are great reasons to brand: Scotch tape does not refer to all clear tape, although often all clear tape is called Scotch tape. Kleenex is a brand of tissues, not all tissues are Kleenex. Band-Aid is a…
Branded Links, everyone else is using them… Are you? You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell…
Whether you use it to send a message, look up a restaurant, purchase new clothes, or to watch a movie, you’ve grown to trust in the internet- perhaps even to the point that you’re not even sure what you did before it. We have been evolving with its growth, and have come to rely…
Rebrandly has been selected as one of the 160 businesses through to the next round of the UK and Ireland’s biggest and most valuable pitch competition, VOOM 2016. The shortlisted businesses – those who earned the highest number of public votes – will now take part in an attempt to break the Guinness World Record™ for…
We did it! We attended the Web Summit 2015 in Dublin, Ireland, and it was a great pleasure for the entire Rebrandly team to be part of this massive tech event. The summit gathered more than 30.000 people in its last year in Dublin and our team had so much fun we are still recovering….