10 Useful Personal Branding Examples Developing your personal brand is something that you should spend a good deal of time considering – especially when creating a personal website. Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished. If you want to be…
Top 10 Branding Infographics is the list of my favourite graphic summaries about important branding concepts. This short list follow the previous: Top 10 Social Media Infographics Ever, I wrote last year and has been seen buy several thousands of people. So I hope you will like my post and will comment with your thoughts eventually…
When a company chooses to rebrand itself, there are two common reasons: to recover from a debacle, or revitalization. The first step the CEO and other bosses must take is to ensure that a rebranding is truly the best step. Perhaps after a debacle, the decision is easy. On the other hand, if the…
The notion of branding has been getting a lot of play over the past few years. There are great reasons to brand: Scotch tape does not refer to all clear tape, although often all clear tape is called Scotch tape. Kleenex is a brand of tissues, not all tissues are Kleenex. Band-Aid is a…
Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite…
Finding content to share on your social channels can feel like a task that never ends. Because it never really does. And while many make the assumption that once shared a piece of content or a specific update, it should never again grace the feed of our social channels…that’s not necessarily accurate. In reality,…
Whether you use it to send a message, look up a restaurant, purchase new clothes, or to watch a movie, you’ve grown to trust in the internet- perhaps even to the point that you’re not even sure what you did before it. We have been evolving with its growth, and have come to rely…
So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you…
Between managing a hefty posting schedule and keeping up with what seems like constant algorithm updates, each day as a social media manager moves faster than the last. In a world where your audience is craving more personalized, compelling, content, it can sometimes feel like an impossible task to remember everything when writing on…
The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds…