What is a URL Shortener? The Ultimate Guide to when, how, and why you should use a URL shortener. It’s a fair question… As a URL shortener and a company that specializes in everything to do with links, it’s something we get asked quite a lot. So we thought we’d give you the entire breakdown on…
If you’re not already using a URL shortener, you really should be. Long, ugly links with tons of characters and visible tracking parameters are things of the past. Let’s face it, nobody likes looking at them, so why would they want to click on them? Brands do everything in their power to attract and…
CTR or click-through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…
Yes, you heard it right, we’re taking the URL offline for this piece to show you how to track offline marketing activities using branded links. URLs are essential for online marketing campaigns, but they can be just as useful offline. Let’s move away from the computer for a moment, and expand the horizons of the…
If you’re sharing content online, then you’re probably using a URL shortener. And if you’re not, come and talk to me, I know a really great custom link shortener you can use! But, did you know there are some big no-nos when it comes to URL shortening? Things that can cost you reach, brand awareness…