The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses…
A brand is only as good as people’s perception of it. Regardless of how good your products are or how competitive your prices may be, your branding is the main thing that will set you apart from the competition. It’s the only thing that makes your business instantly recognizable in a sea of competitors,…
The concept of a brand may feel simple or even obvious at first glance. Yet, many people may fail to realize that brand identity goes well beyond the tangible. Your brand encompasses far more than merely the obvious aspects of your business like your logo, name, and brand colors. In truth, your brand is far…