Digital marketing is ever-changing. New tools are constantly being created, search engine algorithms are frequently changing and new social media platforms are coming online all the time. This makes digital marketing an exciting and innovative industry, but the challenge that this brings is that it can be hard to keep up with all the latest…
The e-commerce market is fiercely competitive, with big brands like Amazon selling almost everything on their platforms. Even big box brands like Walmart are selling their products online. So, how can other brands thrive in this market? E-commerce is not just about the biggest platform or fanciest marketing campaigns. In the end, it all…
Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text. So if you’re a small business owner, why wouldn’t you want…