Launching an online marketing strategy without a plan for deriving specific insights is like trying to drive a car without a steering wheel. You need a sustainable and measurable framework for monitoring your online marketing efforts that ensures performance remains at its peak. This is where the customer feedback cycle comes in. Every…
Customer experience has been a much talked about topic over the past year. It is seen as an innovative approach to dealing with customers and prospects which can be used to improve conversion rate optimization, reduce churn and drive customer loyalty. It’s an important concept for online and offline businesses to grasp as expectations grow…
User experience has been the rising star of our digital world. From managing the user experience on a website to an entire product experience within a software-as-a-service, UX teams have grown in popularity and influence. As UX has grown as a field, companies have faced growing debates over what brand experience means. Who owns…