When you think about Coca-Cola, what comes to mind? Is it the taste? The color red? Or, maybe the logo? Or maybe you think about one of the many Coca-Cola commercials you’ve seen throughout the years? When you think of all of these things, you’re thinking of the Coca-Cola brand as a whole. And,…
The last few years have seen a lot of change in the marketing world, throwing up new ideas, concepts and trends almost daily. For you, that means a variety of new and exciting ways that you can shine the spotlight on your brand. Here, I highlight nine of the hottest visual trends that you…
The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds…
Rebrandly at Dublin Tech Summit 2017 The Dublin Tech Summit showcased the best of what Dublin has to offer in the Tech Industry. This offered exciting opportunities for start-ups like Rebrandly to get exposure for their service. At Rebrandly we shorten links but we don’t stop there. We also allow you personalise those links. Why…
How do you build a cult-like following for a domain extension? How do you brand something that only appears in the address bar of a web browser? I (virtually) got to sit down with one of the team behind the domain extension .xyz to talk about how they have been able to turn a simple domain extension…