Authority, Access, Answers and How to Draw a Crowd: Blogging to Complement your Ecommerce Business

ecommerce business

  There are so many different facets of digital marketing, but in the Ecommerce world, by far the most significant is content. For Ecommerce vendors, blogging has the potential to increase buyer trust, establish brand recognition in a saturated market, and ultimately generate sales. Small business owners recognize the importance of creating content, but are…

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What is Branding?

what is branding

When you think about Coca-Cola, what comes to mind? Is it the taste? The color red? Or, maybe the logo? Or maybe you think about one of the many Coca-Cola commercials you’ve seen throughout the years? When you think of all of these things, you’re thinking of the Coca-Cola brand as a whole. And, if…

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Make your brand stand out online

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In the online world where everyone has a voice, it can be hard to make your brand stand out from the noise. Companies big and small are looking to develop relationships with current and prospective customers using the latest platforms. These companies are adapting, moving out of their traditional comfort zones and into the digital…

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How to enforce brand consistency

how-to-enforce-brand-consistency

The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds to…

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