The Best Retargeting Platforms in 2020

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When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites.  And it makes sense. If you get someone to visit your website, that’s half the battle, right?  Well, it can…

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How to shorten a long URL

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Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…

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