Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Pepsi has one:Virgin has one:And of course I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the…
Branded Links, everyone else is using them… Are you? You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell others…
I’m sure you’ve seen branded links popping up everywhere these days. Most major brands like Pepsi, Virgin, Starbucks, Samsung are already using them to associate content they share with their brands. And for a reason. Branded links help build brand recognition. Having your brand on a link makes any content you share more visible and…