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Tag: brand promise

July 10, 2018 / Guest Author

Brand experience vs. user experience: What’s the difference?

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  User experience has been the rising star of our digital world. From managing the user experience on a website to an entire product experience within a software-as-a-service, UX teams have grown in popularity and influence. As UX has grown as a field, companies have faced growing debates over what brand experience means. Who owns…

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