Search Results for: utm

  I’m sure you’ve seen branded links popping up everywhere these days. Most major brands like Pepsi, Virgin, Starbucks, and Samsung are already using them to associate the content they share with their brands. And for a reason. Branded links help build brand recognition. Having your brand on a link makes any content you share more visible and associates it with you. They also help send quality signals about the...

The features and pricing of some of the best URL shorteners The best URL Shortener out there have a range of different features – the question is, which one is right for you? What features do you need and which really don’t matter? There is no shortage of companies offering URL shorteners these days, but they all have a slightly different angle, plan, or feature set. If you’re looking for some...

  Branded Links, everyone else is using them…  Are you?  You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity? By...

Use the Twitter bio and profile to get more followers Are you getting the most out of your Twitter profile? Do you have your bio keyword optimized? Let’s take a look… I’m going to give you the exact steps you need to create the perfect Twitter bio. I’ve used this process myself, for about two dozen clients in the past, for Rebrandly’s own social sites, and now I’m happy to hand it...

  With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when a startup or small business came in to me, setting up a retargeting ad campaign was...

How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet users, over 1 million websites created, and over 100 million (and growing) emails sent every day:...

  Last March, Google URL shortener let users know that it would be winding down its service. Access was immediately cut off for new and anonymous users. While the platform’s other users were given a year to say goodbye to their Google short URLs and come up with a new link management strategy. Come April 2019, users of the Google URL shortener will no longer be able to create new...

Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years: .xyz .link .press .cool .city And the other – there are over one thousand – new domain extensions that are up for grabs. So why are they so perfect for...

A URL Shortener Face Off: Bit.ly and Goo.gl Go Head-to-Head  Wondering which URL shortener is right for you? Curious what the pros and cons are for Bitly vs Goo.gl? As a URL shortener ourselves, we, of course, consider ourselves comparable to both Bitly and Google, but if you aren’t interested in using Rebrandly, we want you to know which other URL shorteners might be right for you. So… Is it...

  There are many advantages to creating branded short links. At first glance, branded links are short links that feature your brand name or an important keyword. Sharing branded links increases link trust, brand visibility, improves SEO which can increase click-through rates by up to 39%. Creating branded links also builds brand awareness and recognition as people and potential business partners associate your content with a certain branded short link...