Search Results for: utm

10 Useful Personal Branding Examples Developing your personal brand is something that you should spend a good deal of time considering – especially when creating a personal website. Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished. If you want to be taken seriously in today’s online-focused world, then you have to build a personal brand identity...

  Over the past few years, Instagram has skyrocketed in popularity, with users spending 28 minutes on average using the platform each day. Over the years Instagram has rolled out various new updates from capability for video, slideshows, and Instagram stories. The question many users have been asking is how to link in Instagram stories. Let’s discuss why adding a link to Instagram Stories is so important, find out if your...

  URL redirects are necessary to provide web browsers with a positive and smooth flowing UX. When a webpage is taken offline, you need to redirect visitors so they don’t get frustrated and leave your site. A 301 redirect is usually the best way to do this – both for your users and your business. A solid redirection strategy can impact conversions and doing it right will keep your website...

  As a marketer, your job’s main focus is to build a strong, consistent, and recognizable brand for your company. You manage your brand’s reputation on social media, on your blog, in publications, and on your website working to create consistency and trust. But, when it comes to your own personal brand, these practices can seem more difficult to establish and develop. Personal branding is much more than thinking, I’ll...

A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram bio link to people attempting to index their entire website. We’ve put together a bunch of...

  It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service.  We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: Guest posting Referral...

  The answer to the question, how to shorten links for social media, has evolved over the course of the past 15 years. Why? We’re living through waves of digital change. Or storms as some digital marketers see it. Over the years – the internet has created a platform for digital trends to evolve. As these trends move through their lifecycles, best practices also change, and that’s no different for...

When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about how your site should be structured and it’s a big factor in your SEO ranking so you...

  The domain reputation of links has become quite a concern for those looking to market their business. Between Google changing its ranking system repeatedly and emails being filtered based on domain trustworthiness, it’s impacting how businesses communicate with their target audience and their ability to do this. However, there are ways to ensure domain authority and increase the domain rank of your links. What is Domain Reputation? Domain reputation...

Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that people, you and me included, make when deciding whether they’d like to make the click...