Search Results for: utm

Google’s Campaign URL Builder Review

Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...

How to Create SEO-Friendly Links

Creating SEO-friendly links is a fundamental aspect of effective Search Engine Optimization (SEO) strategies that can significantly impact a web page’s visibility in search engine results pages (SERPs). When enhancing your website’s online presence, one crucial element to consider is crafting a proper URL structure. It involves creating SEO-friendly URLs, which are not just comprehensible to search algorithms but also to site visitors. An SEO-friendly URL, also known as a...

What is Branding?

  When you think about Coca-Cola, what comes to mind? Is it the taste? The color red? Or, maybe the logo? Or maybe you think about one of the many Coca-Cola commercials you’ve seen throughout the years? When you think of all of these things, you’re thinking of the Coca-Cola brand as a whole. And, if a large number of Coke-related images and ideas popped into your mind when you...

Custom URL structure: How to create branded links

  A custom URL can be read out loud at events or printed on marketing materials. Their list of uses for both digital and offline marketing goes on and on. They’re ideal for all these situations because they can be edited to the need of the marketers who create them. Marketers can choose the domain used to create their short links, as well as the words, numbers or emojis that come...

Writing the perfect Instagram bio for your brand

  Does your brand have the perfect Instagram bio yet? Or are you still unsure if it’s doing all it can for your business? Your bio is the mainstay of your Instagram profile. It tells prospective followers what you’re all about, why they should follow you and encourages them to take the next step and interact with your business. → Download Now: How To Build A Brand [FREE GUIDE] Your bio...

The Best Marketing Analytics Tools in 2020

  Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far.  Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your brand.  And what’s more, you’re going to want to be able to piece all of...

Quora Marketing: How To Get Traffic From Quora

  When you think of social media, Facebook, Instagram or Linkedin may come to mind. But maybe it’s time to expand your definition. The question and answer platform Quora has over 200 million unique users that businesses like yours are now learning to turn into highly qualified leads. But If you want to know how to get traffic from Quora, you need to understand the unique nature of this social...

How to Shorten a URL and Showcase Your Brand

So the fact that you’re here means you’re trying to figure out how to shorten a URL. There are a number of options available. You can take any long link and bang it into any generic URL shortener to get a short link which is unbranded, anonymous and which you have no control over. Orrrr, you can opt for Rebrandly or another customer URL shortener. This will allow you to shorten your URL...

What are Vanity URLs?

A vanity URL, also called a custom URL or a branded URL, is a unique web address customized to feature your brand name or keywords related to your business. It is an easy-to-remember and aesthetically pleasing alternative to the generic URLs generated by default. Obtaining a vanity URL is a straightforward process, but its impact can be significant. Most social media platforms and websites offer this feature for businesses, allowing...

10 ways to optimize your SMS marketing campaigns

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...