Marketers use analytics to create stories. We collect data to help us understand as much as possible about our target audience, and we use this information to piece together stories about the individuals within it. In order to paint the most accurate picture, you need to make sure you’re using accurate, insightful data, such…
When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help…
UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these…
What is a URL Shortener? The Ultimate Guide to when, how, and why you should use a URL shortener. It’s a fair question… As a URL shortener and a company that specializes in everything to do with links, it’s something we get asked quite a lot. So we thought we’d give you the entire breakdown on…
10 Useful Personal Branding Examples Developing your personal brand is something that you should spend a good deal of time considering – especially when creating a personal website. Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished. If you want to be…
Knowing how to promote your blog post is as important as creating high-quality content. You could have written an article that would impress James Joyce himself, but unless it makes it past the competitive noise of digital marketing your efforts could go completely unnoticed. It’s important to position yourself in the industry and develop a…
How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet…
As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind of insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions….
A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram…
What is a Vanity URL? A vanity URL is a descriptive, memorable and pronounceable URL usually used to redirect URLs from one location to another. In the simplest terms, a vanity URL is a long URL that has been converted into a customized short link. A vanity URL can also be known as a branded Link or a custom short URL. Vanity URLs…