Marketers have a huge abundance of tools in their marketing stack that they use every day. There are tools for content creation, blogging, emails, lead nurturing and more. But one key element of the marketing process that is often forgotten is link management. Links are shared and then forgotten about but are the backbone of…
Emails, whether automated or not, flood our inboxes every day. They could be anything from a copy of your travel itinerary to the latest newsletter from your favorite online retailer. Whether you are a newbie or an expert in the world of email marketing; running a campaign, let alone a successful one can be…
How is your business supposed to not only turn the average client or first-time buyer into a loyal, repeat one, and keep them happy? Trigger-based messaging. These messages also offer a click-through rate that is 152% higher than standard emails and a 77% higher open rate, which can improve the customer experience. Trigger-based messaging could…
There are many advantages to creating branded short links. At first glance, branded links are short links that feature your brand name or an important keyword. Sharing branded links increases link trust, brand visibility, improves SEO which can increase click-through rates by up to 39%. Creating branded links also builds brand awareness and recognition…
Growth hacker roles have been becoming more and more common over the last few years. Thousands of new companies make their way online every day. As the sheer volume of competing for content on the Internet wears away at the time of your potential clients, implementing a strategy for growth becomes more important than ever….
If you’re a product manager, engineer or even just a techie you may be considering integrating your product with a URL shortener API to shrink down the links that your product creates. (In this article, I’m going to make my life easier by referring to any tool, app or platform as a “product”.) Maybe…
With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when…
Branded Links, everyone else is using them… Are you? You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell…
Yes, you heard it right, we’re taking the URL offline for this piece to show you how to track offline marketing activities using branded links. URLs are essential for online marketing campaigns, but they can be just as useful offline. Let’s move away from the computer for a moment, and expand the horizons of the…
So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you…