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4 Reasons Why New Domain Extensions are Perfect for Custom Short Links

Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years: .xyz .link .press .cool .city And the other – there are over one thousand – new domain extensions that are up for grabs. So why are they so perfect for...

5 Reasons Mobile Marketing is Important for Brands

  Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent on mobile advertising in 2019. First I’ll go through the reasons why you should invest...

8 ways to increase click-through rate with branded links

  Before sitting down to write a completely different article, I decided to do my usual research. I thought it would be interesting to find out how to increase the click-through rate of our next post. Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and advertisements. However, one thing did strike me, none of them mentioned how the link that’s...

Bitly Vs Google: Which URL Shortener is Better for You?

A URL Shortener Face Off: Bit.ly and Goo.gl Go Head-to-Head  Wondering which URL shortener is right for you? Curious what the pros and cons are for Bitly vs Goo.gl? As a URL shortener ourselves, we, of course, consider ourselves comparable to both Bitly and Google, but if you aren’t interested in using Rebrandly, we want you to know which other URL shorteners might be right for you. So… Is it...

How to Create Branded Short Links

  There are many advantages to creating branded short links. At first glance, branded links are short links that feature your brand name or an important keyword. Sharing branded links increases link trust, brand visibility, improves SEO which can increase click-through rates by up to 39%. Creating branded links also builds brand awareness and recognition as people and potential business partners associate your content with a certain branded short link...

What is Marketing Compliance?

If your company is marketing online, chances are you’ve already heard of marketing compliance. Marketing compliance refers to the set of rules and regulations that govern the activities and practices of marketers in order to ensure they operate within legal and ethical boundaries. Compliance is a crucial aspect of any marketing strategy, as it helps protect both the interests of consumers and the reputation of businesses. In the realm of...

How to Rebrand: 4 Must-Follow Steps

  When a company chooses to rebrand itself, there are two common reasons: to recover from a debacle, or revitalization. The first step the CEO and other bosses must take is to ensure that a rebranding is truly the best step. Perhaps after a debacle, the decision is easy. On the other hand, if the goal is to add more energy and revitalize a brand, it can be quite difficult...

What is a Branded Link?

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the company with the links, content, and information you share online. And they work. In...

9 Conversion Rate Optimization Tools for your Brand

Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on the net. Yet, they all go about this process in different ways. Certain conversion rate...

Best Chrome Extensions For Digital Marketers

  As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind of insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions. I also wanted to hear what other people thought were the best Chrome extensions for...