Search Results for: sms

When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about how your site should be structured and it’s a big factor in your SEO ranking so you...

  Looking for the perfect brand name for your new startup? There’s no doubt that choosing the perfect brand name is one of the most exciting and important elements of startup branding… But it’s also one of the hardest. → Download Now: How To Build A Brand [FREE GUIDE] Get it right, and you’re a household name, like Airbnb, Uber, or Pepsi. But if you get it wrong, you could be the next...

Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that people, you and me included, make when deciding whether they’d like to make the click...

  I’m sure you’ve seen branded links popping up everywhere these days. Most major brands like Pepsi, Virgin, Starbucks, and Samsung are already using them to associate the content they share with their brands. And for a reason. Branded links help build brand recognition. Having your brand on a link makes any content you share more visible and associates it with you. They also help send quality signals about the...

  Branded Links, everyone else is using them…  Are you?  You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity? By...

Use the Twitter bio and profile to get more followers Are you getting the most out of your Twitter profile? Do you have your bio keyword optimized? Let’s take a look… I’m going to give you the exact steps you need to create the perfect Twitter bio. I’ve used this process myself, for about two dozen clients in the past, for Rebrandly’s own social sites, and now I’m happy to hand it...

  With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when a startup or small business came in to me, setting up a retargeting ad campaign was...

  How is your business supposed to not only turn the average client or first-time buyer into a loyal, repeat one, and keep them happy? Trigger-based messaging. These messages also offer a click-through rate that is 152% higher than standard emails and a 77% higher open rate, which can improve the customer experience. Trigger-based messaging could be your secret ingredient to earning loyal customers. all below are six types of triggered...

How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet users, over 1 million websites created, and over 100 million (and growing) emails sent every day:...

Looking to increase CTR? Click-through rate is not just a metric; it’s a compass that guides the success of online campaigns, websites, and content strategies. It represents the percentage of users who click on a specific link, be it in an email, a search engine result, a social media post, or an online ad, and it plays a pivotal role in measuring the effectiveness of your digital marketing efforts.  CTR...