Search Results for: sms

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

SMS (Short Message Service) remains a widely used tool for sending short, concise messages. However, the convenience of SMS comes with a caveat. They pose potential security risks associated with the links embedded within these messages. As cyber threats continue to evolve, it’s essential for individuals, businesses, and organizations to be vigilant in identifying and mitigating these risks. Determining if your SMS links are a security risk requires a multifaceted...

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...

  Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite communication method of key customers over methods such as PPC or email that brands typically...

  Over the past decade, SMS marketing has continued to go from strength to strength.  And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few pitfalls to watch out for when it comes to planning your SMS marketing campaigns —...

  Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message makes it to your audience and doesn’t get lost among the inbox spam. Here...

  Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a mammoth task to sort through them all. It took me a lot of time to...

Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....

Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security.  In this article, we share 11 essential questions that you should be asking about the risk level...