Our first 48h on Product Hunt
Product Hunt is an incredible resource for any tech lover, especially for early adopters. I personally check it almost once a day. You can be surprised about how many different and new products are posted there every day, some of them are really awesome.
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But if you are reading our blog probably you knew it already 🙂
Ok…after the “commercial” here’s my story…
Two days ago, when I saw Rebrandly featured on PH (Rebrand.ly/PH) I was VERY pleased!!! Our service (even if still in beta) was among other important products and was gaining a lot of traction.
After less than 48h hours we received:
- 477 upvotes (#3 in tech)
- 60 comments
- 1000+ subscriptions to Rebrandly
- 350+ new branded domains registered
- Much important advice
More than numbers, that are anyway very interesting, we received compliments, moral support and GREAT advice from a super-prepared audience. This allowed our engineers to perform hotfixes almost in real-time and significantly improve the UX.
New subscribers also brought to our attention some interesting needs that converged into a couple of new features we are designing right now.
We received 250+ messages via ProductHunt, Email, Twitter and Facebook.
Here’s a sample:
Our “strategy”
Today I browsed a bit about PH product launches and I saw articles about strategies, preparation, techniques,… We didn’t do anything of that, we just followed the flow and were careful to answer all the questions from product-hunters as fast as possible.
Here is what we did:
- Contacted the author of the submission, which resulted to be subscribed to Rebrandly months ago and asked to update the presentation material with better creativities we produced, including a nice video (Rebrand.ly/Video) and an animated GIF.
- Asked PH to be accredited as the Maker of Rebrandly
- Published a welcome message from our founder
- Answered any questions and comments on PH, Facebook, email and Twitter
- Updated the conversation with additional info and images
Conclusions
In my opinion focus on the product is King and focus on customers is King-Kong.
I mean that if your product is customer-centric if everything runs around UX and your team culture is all about doing and re-doing things until perfection, then you can expect huge support from your customers.
Thank you to all Product Hunters that supported Rebrandly! Rebrand.ly/PH
Post Updated: September 14th 2021.
Originally Posted: March 10th 2016.
