Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent…
Will RCS ever replace SMS or is it a pipe dream? In 2008, The GSMA launched the concept of Rich Communication Services. (RCS.) RCS is the long-anticipated replacement to SMS. (The GSMA is the industry body that represents the interests of global mobile operators.) RCS promises to update the clunky and outdated text message with…
Are you creating a lot of short links? Do you have more clients to report to then you can handle? Does your app need a new cool feature? Or maybe you’re a tech company that is automatically creating and share thousands of links a day, like Queueat, SumoMe, or Buffer. If you are a…
You may have read a hundred and one other articles on how to increase CTR, but this one is different, I swear! My goal is to provide you with a really valuable guide to increasing your click-through rate that you can put to good use and hopefully share with your followers too. I don’t…
Much like the battle for the Iron Throne being waged in Westeros, there’s a battle taking place in the link management space. (Okay, maybe not as dramatic as the battle for the Iron Throne, but a battle nonetheless!) Generic short URLs once reigned as King, but much like the Mad King Aerys, they have…
Getting someone to read your content or view your website is becoming harder and harder. It’s not enough to create a great landing page or write some top-notch content. To capture reader’s attention you have to promote your content rigorously. Your first move is most likely to post it on social media, then send…
This blog is the first in a series of three articles on conversational marketing written in collaboration with Rebrandly and SocialBee. In the series, you’ll learn the basics of conversational marketing, the importance of it, and how it can work with your social media strategy. What is the website chatbot? Is it the next…
Anyone who’s read any of our articles before will know that we don’t believe using short URLs is the best way to create, share and manage links. We follow the branded link way of life. Branded links let users connect their own domain (in other words, not a generic domain) to create custom short links….
Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text. So if you’re a small business owner, why wouldn’t you want…
For the purpose of this blog post, I’m going to assume that you already have a vested interest in personal branding. You have social media accounts, maybe a blog and you’ve probably done some research on online personal branding tips already. But your online personal branding is something that can always be improved. Make…