URL redirects are necessary to provide web browsers with a positive and smooth flowing UX. When a webpage is taken offline, you need to redirect visitors so they don’t get frustrated and leave your site. A 301 redirect is usually the best way to do this – both for your users and your business….
Perhaps now more than ever before it has become incredibly important to have the right tools available at our disposal to be able to work remotely and keep our teams in sync. All over the world, we have been faced with the new challenge to do just that. Luckily, there are plenty of tools…
This blog is the second in a series of three articles on conversational marketing written in collaboration with Rebrandly and SocialBee. In the series, you’ll learn the basics of conversational marketing, the importance of it, and how it can work with your social media strategy. To catch up on the first installment, The Website Chatbot: The…
Landing pages are a vital part of a successful inbound marketing strategy in 2021, as the power of good landing pages will generate leads for your business. By utilizing this strategy, your business will grow by converting prospects into leads, which in turn will potentially become paid customers further down the funnel. Sounds pretty…
According to Forbes, retargeting will continue to be a priority for marketers in the coming year. With three-quarters of consumers taking notice of retargeting ads and 63% of marketers assigning a section of their budgets to it, this comes as no big surprise. If like other marketers, remarketing will be a key part of your…
URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…
When it comes to sharing video online, YouTube is king. The platform boasts over a billion hours of video watched per day and is the second highest search engine online behind only its owner, Google. With such a massive reach, it’s clear why marketers favor the platform when engaging with consumers through video. But when it…
In a nutshell, a vanity URL is a custom URL often designed for marketing purposes. What differentiates a vanity URL from a standard one often comes down to length, the inclusion of a keyword or memorable phrase, or featuring a brand name. Simples. So now that we’ve covered what they are, let’s take a…
Marketers use analytics to create stories. We collect data to help us understand as much as possible about our target audience, and we use this information to piece together stories about the individuals within it. In order to paint the most accurate picture, you need to make sure you’re using accurate, insightful data, such…
Gone are the days when we flip back and forth within pages in text-bulky users manuals just to learn about a product or service. Visual content has now become more mainstream, making all the difference in content marketing strategy. We live in a digital world where information confronts us at every turn. Our brain…