Whether you’ve been blindly posting on social media or you’re getting into social media marketing for the first time, you’ll hardly find success without a proper plan in place. A social media marketing plan helps you organise your efforts, take a strategic approach, and focus your time and resources on the most important things….
As a business, one of the worst mistakes you can make with social media is using it as a one-way communication channel. Just as you can use social media to share content and information with your target audience, it can also act as a valuable tool to collect audience insights and inform your strategies. That’s…
Editing Short URL Destination Links is much more important than you might realise. In our digital lives, we’re likely to share upwards of 90K links!!! What we might be not be thinking about is how to control those links once we share them. If you are sharing via email, blog posts, Facebook or Twitter…
Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…
Inspirational ideas on how to choose the domain for your custom link shortener Surely you want to embed your brand name into all the links you share, right? So you’re buying a new domain for your custom link shortener? But you might be finding it hard to narrow down your options. Sometimes when you have too…
Being successful on social media isn’t just about finding great things to post and getting thousands of followers. For true success, those posts and followers also have to translate into quantitative results for your business. That’s where your social media metrics enter the picture as they help you get a clear idea of exactly how your…
Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years: .xyz .link .press .cool .city And the other – there are over one thousand…
Since its launch in 2016, Facebook Live has quickly won the hearts of the platform’s billions of users. And within just two years, it had seen over 3.5 billion broadcasts in total. Even among marketers, the feature has seen large-scale adoption with 70% of them using it directly. But if you’re planning to adopt…
Does your brand have the perfect Instagram bio yet? Or are you still unsure if it’s doing all it can for your business? Your bio is the mainstay of your Instagram profile. It tells prospective followers what you’re all about, why they should follow you and encourages them to take the next step and interact…
For marketers, email deliverability is hugely important. Trillions of emails are sent each year and email marketing remains a cost-effective resource for driving conversions – especially for those who work hard to optimize their campaigns and personalize their messages. But nobody can read your marketing emails if they’re banished to the spam folder. Poor…