The e-commerce market is fiercely competitive, with big brands like Amazon selling almost everything on their platforms. Even big box brands like Walmart are selling their products online. So, how can other brands thrive in this market? E-commerce is not just about the biggest platform or fanciest marketing campaigns. In the end, it all…
If you are looking to improve your brand’s reputation in 2020, you might be focused on emerging branding trends. That’s all well and good, but you might be overlooking one of the most important and basic elements of branding: trust. How much your customers trust your brand has a direct impact on how likely…
Most businesses, regardless of the industry, can benefit significantly from developing an email marketing strategy. Email marketing helps business owners develop strong customer relationships and build a superior brand, which keeps the company growing. Email marketing is not only effective but profitable. Email marketing is relevant, powerful, and affordable. Let’s discuss how your brand…
In the online world where everyone has a voice, it can be hard to make your brand stand out from the noise. Companies big and small are looking to develop relationships with current and prospective customers using the latest platforms. These companies are adapting, moving out of their traditional comfort zones and into the digital…
Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that…
9 Useful Tips and Tricks From Some of the Best Personal Brands Around Personal branding is not a new topic. It’s been talked and written about at length. However, being the popular topic it is, doesn’t make it old news. Personal branding has become more important now than ever, particularly online. The digital world is where…
Human resources (HR) software often lies at the core of a company and plays a critical role in the success of a business – no matter the size. Perhaps now when many of us are experiencing remote work with teams being scattered across various locations it’s never been more important to have a solid…
Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…
When a company chooses to rebrand itself, there are two common reasons: to recover from a debacle, or revitalization. The first step the CEO and other bosses must take is to ensure that a rebranding is truly the best step. Perhaps after a debacle, the decision is easy. On the other hand, if the…
Choosing the best inbound marketing agency is a tough decision because the investment in terms of energy, money and time is going to be relevant. The right agency should not only be seen as a service provider but as a partner. In a successful partnership you need affinity, a similar mindset and clear results. The…