Maintaining brand consistency after a rebrand is important, but it isn’t always straightforward. Not only will team members need to use the brand’s new assets in their day-to-day activities, everyone representing your business will need to be on-board with the new guidelines. As many as 86% of marketers agree that it’s important brands are presented…
Use the Twitter bio and profile to get more followers Are you getting the most out of your Twitter profile? Do you have your bio keyword optimized? Let’s take a look… I’m going to give you the exact steps you need to create the perfect Twitter bio. I’ve used this process myself, for about two dozen…
Late last month, Google announced that it will bring its goo.gl URL shortener to an end. From this week, its service won’t be available to new or anonymous users. While current users won’t be able to use it come March 2019. If you’re a fateful user of the service don’t worry, you’ll be able to…
Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on…
Retargeting is an essential piece of every well run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best…
Both big and small brands are experimenting with emoji marketing 🙌 Emojis are quickly changing the way we communicate and have become a steadfast part of modern language. Emojis are used by 92% of internet users and with new symbols constantly coming on-stream and their global use, some say it’s the fastest growing language in history….
For most shoppers today, the information provided on a company’s own website is no longer enough to convince them to make a purchase. They need social proof before adding an item to their shopping cart. They check out product reviews, scour forums and delve into social media to find out what others think about…
One of the many reasons we love digital marketing so much is because it is trackable. Analytics gives us an insight into what works and what doesn’t. At our fingertips, we can access detailed insights into what appeals to our target audience and the content that converts successfully. The more metrics we have, the…
The popularity of podcasting has been on an upward trajectory for the past few years and it continues to boom. Last year, a survey by Edison Research showed that 24% of Americans had tuned into a podcast in the past month and that listeners had increased significantly since the year before. While the medium is still…
Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. Half the effort, double the…