If you’re sharing content online, then you’re probably using a URL shortener. And if you’re not, come and talk to me, I know a really great custom link shortener you can use! But, did you know there are some big no-nos when it comes to URL shortening? Things that can cost you reach, brand awareness…
User experience has been the rising star of our digital world. From managing the user experience on a website to an entire product experience within a software-as-a-service, UX teams have grown in popularity and influence. As UX has grown as a field, companies have faced growing debates over what brand experience means. Who owns…
Last week, Rebrandly hosted its very first marketing Meetup from our Dublin base. We’re really happy with how it went and are already planning more. We learned a few things about event marketing along the way and are looking to organizing future get-togethers with more confidence. Here are some event marketing ideas, tips and…
Between managing a hefty posting schedule and keeping up with what seems like constant algorithm updates, each day as a social media manager moves faster than the last. In a world where your audience is craving more personalized, compelling, content, it can sometimes feel like an impossible task to remember everything when writing on…
UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these…
People see a lot of advertisements every day. It’s getting more and more difficult to stand out and get attention. You can break through to people and keep them interested by introducing them to your business through brand storytelling. Your brand story is a way of showing, rather than telling, what your brand has to…
As a custom link shortener, we here at Rebrandly are familiar with everything there is to know about short links. But for anyone who isn’t quite as obsessed as we are, we know it can be difficult to keep track of the rules and best practices for posting links to different platforms and, even, how to…
Before sitting down to write a completely different article, I decided to do my usual research. I thought it would be interesting to find out how to increase the click-through rate of our next post. Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and…
If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And if you haven’t started using live streaming to promote your brand yet, now’s the perfect time. Check out our Facebook Live tips to help you out: Facebook Live’s Latest Features Earlier this month, Facebook introduced three…
Online branding is an essential part of building your business or personal brand – mistakes in the way a company presents itself online can hurt its bottom line. Online branding mistakes can keep customers away and, even worse, can cost your business money. By registering a strong internet domain name with your business name in…