Branded Links, everyone else is using them… Are you? You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell…
Whether you use it to send a message, look up a restaurant, purchase new clothes, or to watch a movie, you’ve grown to trust in the internet- perhaps even to the point that you’re not even sure what you did before it. We have been evolving with its growth, and have come to rely…
If someone asks you “hey, what’s the link for that video again?“, try saying “Oh it was shor.tly/de4hsT2” out loud. They’ll probably ask, are you’re feeling ok? Or what if you came across a link that looked like https://blog.apples.com/ Hj761k9ubHfyab61 and wanted to visit that page later to show a friend, could you remember…
Yes, you heard it right, we’re taking the URL offline for this piece to show you how to track offline marketing activities using branded links. URLs are essential for online marketing campaigns, but they can be just as useful offline. Let’s move away from the computer for a moment, and expand the horizons of the…
Instagram launched its “Stories” feature two years ago, and since, Instagram users have been looking to stand out with new Instagram Story Ideas. The Stories feature has quickly become one of the most popular components of the social media app among its more than 800 million users. The format encourages spontaneous, even quirky content….
So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you…
What is brand awareness? Brand awareness is important because it gives companies a leg up on competitors. But it takes an average of 5-7 brand impressions before someone remembers and recognizes a brand. So if you want to be a go-to business whose name rests on the tip of consumer’s tongues, you need to…
The concept of a brand may feel simple or even obvious at first glance. Yet, many people may fail to realize that brand identity goes well beyond the tangible. Your brand encompasses far more than merely the obvious aspects of your business like your logo, name, and brand colors. In truth, your brand is far…
There are a variety of reasons why you might need to create URL redirects. However, when a website visitor comes across a page that is recently removed, deleted or has moved to another location on your website, their reaction is typically the same: pure frustration. Not to mention, this website visitor has been forced…
If you’re sharing content online, then you’re probably using a URL shortener. And if you’re not, come and talk to me, I know a really great custom link shortener you can use! But, did you know there are some big no-nos when it comes to URL shortening? Things that can cost you reach, brand awareness…