How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet…
A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram…
Taking Custom Short Links to the Next Level: Add Emojis to your Links and Stand Out From The Crowd. Emojis are all the rage, right? Communication is constantly evolving, and emojis are quickly becoming part of our modern language. So, in keeping up with the trends, we’ve taken it one step further… Oh yes, we’ve developed a…
Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years: .xyz .link .press .cool .city And the other – there are over one thousand…
I play this little contest with myself whenever I’m creating a branded link. It’s like a mini game show, and my challenge is to come up with a memorable link that I haven’t used before. It needs to be unique and meaningful. Oh…meaningful. That’s where it’s a challenge. Even before they click, readers can…
Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that…
When you think of social media, Facebook, Instagram or Linkedin may come to mind. But maybe it’s time to expand your definition. The question and answer platform Quora has over 200 million unique users that businesses like yours are now learning to turn into highly qualified leads. But If you want to know how…
Blacklisted short links (URLs) and how to combat receiving blacklist status, especially when sending out emails or sharing on social networks, is a problem which has created a fair amount of confusion and frustration for web-based businesses. Here’s a scenario: You are busy trying to get your startup or business venture off the ground, and as…
As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions. I…
When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help…