Over the past few years, Instagram has skyrocketed in popularity, with users spending 28 minutes on average using the platform each day. Over the years Instagram has rolled out various new updates from capability for video, slideshows, and Instagram stories. The question many users have been asking is how to link in Instagram stories. Let’s…
Growth hacker roles have been becoming more and more common over the last few years. Thousands of new companies make their way online every day. As the sheer volume of competing for content on the Internet wears away at the time of your potential clients, implementing a strategy for growth becomes more important than ever….
At every company, the marketing department works with the sales, product and support teams to create a compelling and unified customer journey. Customers continue to evaluate your brand with every action, link, person, story and user interface they interact with. Every diverse touch point either reinforces or erodes your brand. As a UX researcher, I’ve…
If you’re a product manager, engineer or even just a techie you may be considering integrating your product with a URL shortener API to shrink down the links that your product creates. (In this article, I’m going to make my life easier by referring to any tool, app or platform as a “product”.) Maybe…
When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more….
With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when…
Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite…
Social media campaigns today go far beyond the realms of perfecting your Instagram bio or polishing your Twitter profile. They are designed with purpose. For brands to stand out online, they need to have a strong social media presence. A well-planned social media campaign can increase your following, boost site traffic, drive engagement and generate sales. In…
When you think about Coca-Cola, what comes to mind? Is it the taste? The color red? Or, maybe the logo? Or maybe you think about one of the many Coca-Cola commercials you’ve seen throughout the years? When you think of all of these things, you’re thinking of the Coca-Cola brand as a whole. And,…
Finding content to share on your social channels can feel like a task that never ends. Because it never really does. And while many make the assumption that once shared a piece of content or a specific update, it should never again grace the feed of our social channels…that’s not necessarily accurate. In reality,…