Customer experience has been a much talked about topic over the past year. It is seen as an innovative approach to dealing with customers and prospects which can be used to improve conversion rate optimization, reduce churn and drive customer loyalty. It’s an important concept for online and offline businesses to grasp as expectations grow…
The answer to the question, how to shorten links for social media, has evolved over the course of the past 15 years. Why? We’re living through waves of digital change. Or storms as some digital marketers see it. Over the years – the internet has created a platform for digital trends to evolve. As…
Much like the battle for the Iron Throne being waged in Westeros, there’s a battle taking place in the link management space. (Okay, maybe not as dramatic as the battle for the Iron Throne, but a battle nonetheless!) Generic short URLs once reigned as King, but much like the Mad King Aerys, they have…
Getting someone to read your content or view your website is becoming harder and harder. It’s not enough to create a great landing page or write some top-notch content. To capture reader’s attention you have to promote your content rigorously. Your first move is most likely to post it on social media, then send…
This blog is the first in a series of three articles on conversational marketing written in collaboration with Rebrandly and SocialBee. In the series, you’ll learn the basics of conversational marketing, the importance of it, and how it can work with your social media strategy. What is the website chatbot? Is it the next…
If you haven’t yet run into the term “ephemeral content” and aren’t sure what it means, don’t let the seemingly fancy marketing buzzword confuse you. To help demystify the concept entirely, here’s a bit of etymology first: Ephemeral means temporary, derived from the Greek word ephemeros, which roughly translates to “lasting only one day”…
Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your…
Anyone who’s read any of our articles before will know that we don’t believe using short URLs is the best way to create, share and manage links. We follow the branded link way of life. Branded links let users connect their own domain (in other words, not a generic domain) to create custom short links….
Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text. So if you’re a small business owner, why wouldn’t you want…
For the purpose of this blog post, I’m going to assume that you already have a vested interest in personal branding. You have social media accounts, maybe a blog and you’ve probably done some research on online personal branding tips already. But your online personal branding is something that can always be improved. Make…