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The Best Email Marketing Software for 2020

email marketing software

Email has been around for a long time, and it’s still considered as the most common way to communicate in written form in business today.

So much so, in fact, that a recent study by the Content Marketing Institute revealed that 93% of B2B marketers use email to distribute their content.

To me, this stat demonstrates just how important it is to have a good email marketing tool at my disposal.

And you obviously think the same, or you wouldn’t be here 😉

So here is a list of email marketing tools that you can use in 2020 to help you grow your business.

If you are looking for some shortcuts, jump straight to:


This tool offers a free plan that has a very substantial allowance of 2,500 subscribers and up to 15,000 emails per month. It is a very easy tool to use with a simple interface and some of its features include automation, transactional emails, push notifications and forms.


Best Email Marketing Software Mailchimp

Mailchimp is probably one of the most well-known email marketing tools on the market. It’s a great tool that provides A/B testing, robust email analytics, and other automation features. They also integrate with tools such as WordPress, Shopify, Canva and many more. With a variety of price plans, there’s something for everyone – including a free plan with all the basics to get you started. 


Best Email Marketing Software DripDrip is slightly different from the other tools on the list as their email marketing platform is mainly aimed at eCommerce. This tool offers a wide range of features to simplify sales funnels, marketing automation, and personalization to help you build personal and profitable customer relationships at scale by creating follow-up messages that are very targeted and personal.


Best Email Marketing Software Getresponse

This tool offers an all-in-one online marketing platform. Apart from email marketing this tool also includes marketing automation, landing pages, webinars, and their latest feature Autofunnel (a ready-made, automated sales funnel generator). GetResponse also has a handy feature called Perfect Timing that shows you the optimal hour of the day to send emails, based on when they are most likely to be opened and clicked.


Best Email Marketing Software Rebrandly

Whilst Rebrandly is not exclusively an email marketing tool, you can use branded links in your email marketing campaigns. By using branded links in your emails, you are able to receive in-depth analytics of how they perform, and you are also able to easily edit the destination URL whenever you need to. Moreover, using branded links leads to increased trust (given that you’re not sharing links that could be perceived as being spammy), as well as increased deliverability (because your non-spammy links can’t be flagged as spam).



HelloBar is a lead capture platform with powerful integrations that enable you to convert more leads with your email marketing tool. Unlike some built-in site pop-ups, HelloBar customizes your pop-up location and allows you to place different types of pop-ups on different pieces of content. Giving you the power to grow your email list where you will have your opt-in live in minutes. No developer required.


Best Email Marketing Software SendX

SendX is an email marketing software with a very simplistic UI. This tool provides unlimited email sends with every plan, as well as powerful automation capabilities and 24/7 live support. You can also create a pop-up form to grow your email list and capture leads and subscribers.


Best Email Marketing Software MailerLite

MailerLite offers features such as automation, segmentation, pop-ups, embedded forms, and landing pages. This is a great tool for smaller businesses and freelancers as it is simple to use, they have a forever free plan and also offer 24/7 live customer support.


Best Email Marketing Software Litmus

Litmus makes it very easy to organize, build, test, and review emails in one centralized application. This tool recently added new key features to its platform that includes email client insights, improved workflows, new testing capabilities as well as a very handy Trello integration to manage email workflows. You can use Litmus to streamline your production process, improve visibility and collaboration, and get valuable insights that can inform and improve the results of your other marketing channels.


Best Email Marketing Software SendPulse

SendPulse is a multi-channel marketing platform with features to automate not only emails but also SMS and web push notifications. The service also gives you an opportunity to build a Facebook messenger chatbot with no coding skills. You can automate transactional emails to send a welcome, order confirmation, or abandoned cart emails. This tool also allows you to build emails from the ground up with the help of a user-friendly drag and drop email editor.


Best Email Marketing Software eSputnik

eSputnik is an omnichannel marketing automation service that allows you to manage cross-channel messaging campaigns via email, SMS, web push, mobile push, WhatsApp and other instant messengers. You are able to personalize your marketing messages for each and every subscriber in real-time based on how they interact with your website and messages with this tool.


Best Email Marketing Software Sendloop

Sendloop is an easy-to-use email marketing and mail list management service for small businesses. This tool offers 24/7 blacklist monitoring no matter how many emails you send, and they have email delivery engineers that monitor your deliveries against any possible blacklisting problems.


Best Email Marketing Software Octeth

Octeth is a white-label email marketing solution. Some of their features include A/B testing, email marketing reports and smart segments that are based on subscriber activity in order to target your emails.




Mailtrap is a platform that lets development teams check email delivery functionality. The best thing about it is that email testing is isolated from production, meaning your test emails won’t accidentally end up in the mailboxes of your real customers.

Over to you

So there you have it. Hopefully, you now have a better understanding of the best email marketing software that fits your needs most. 

Have you ever used any of the above tools? Let us know how you found it — or if we missed one of your favorites — in the comments below!

Further Reading:

This Article is About:

  • Email Marketing Software
  • Best Email Marketing Software
  • Email Marketing Tools
Linn is a Digital Marketing Executive at Rebrandly, the URL shortener and link management solution. Experienced in tech sales, digital marketing, and social media.