When you create branded short links, you gain many advantages. They make it possible to easily post links to a company website or blog. They reinforce your company’s name in customers’ and potential customers’ minds, they’re more trusted, and they will boost your click through rate (CTR). Branded links also create brand recognition and awareness as people and potential business partners associate your content with a certain branded short link, even if that content has been created by a third party.
Unfortunately, not all link shortener services make it easy or even possible to use a custom link to shorten a regular URL. Goo.gl and TinyURL, for instance, do not allow users to create a customized short link. Bit.ly, one of the most popular URL shortener services, does allow users to create branded links but makes it hard for them to do so.
How to Create Branded Links Using Bitly
Someone who wants to create short links using Bit.ly will need to follow the steps outlined below:
- Choose a short domain name. This name should be less than 15 characters in length.
- Search for and buy your short domain name from GoDaddy or a similar service.
- Go to Bit.ly’s setting section and add your short domain name. Note that Bit.ly charges a fee if the short domain name is used for commercial purposes.
- Create a new DNS record for your shortened domain name. This is the hardest step in the process and many users who make mistakes in this process wind up needing Bit.ly support in order to sort out what went wrong.
- Wait for up to 48 hours for the DNS changes to take effect. You can only use your new shortened domain name once the DNS changes have propagated.
Branding your Links with Other Services
WordPress offers several link shortener services; however, they can only be used if you have a WordPress.org website. Other URL link shorteners such as Buffer, SocialOomph and Shareaholic all use Bit.ly so you would still need to follow the steps outlined above in conjunction with connecting any one of these accounts with your Bit.ly account. Hootsuite offers a branded link shortener service, but it costs nearly $50.00 a month. What is more, Hootsuite assumes full control over your branded short link and will not allow you to use it with other services.
Most entrepreneurs, social media managers, brand managers and the like, are very busy people. While some individuals who own and run a business are tech-savvy enough to use complex tools to create branded short links, most company owners have better things to do with their time. That is why Rebrandly was created and is fast becoming a popular way to create custom short links. Rebrandly has offices in the United States and Europe and not only provides link shortening services but also link tracking, branded link integration with other, similar services and more.
How to Create Branded Short Links Using Rebrandly
To use Rebrandly’s link shortening service, simply follow the steps below:
- Create a free Rebrandly account
- Register a new branded domain name on Rebrandly’s own domain registrar
- Create branded short links, such as: Brand.Link/Marketing
- Start sharing your links!
That’s it! You don’t need to buy your new brand name, mess with DNS registration changes or wait a day or two (or even longer) for the changes to take effect.
Rebrandly also has integrations with all the popular services, including Bit.ly, Safari, Chrome, ClickMeter, Firefox and Goo.gl. As was noted above, Goo.gl on its own does not provide a branded link service, but it can offer such links in conjunction with Rebrandly.
Additional Perks and Amenities
Learning how to create branded short links using Rebrandly is so simple that even non-tech savvy users can create their own branded links without outside help. Even so, Rebrandly is more than just a custom URL shortener. It also offers a number of great perks and amenities that will help increase traffic and thus boost sales.
Rebrandly allows you to use your own target keyword, making it possible for you to associate your business name and products with the competitive keyword of your choice. This tool is valuable because it boosts your search engine standing on Google and other search engines. It also makes it easy for you to track your links. You can clearly see important information related to your search engine traffic, making it easy to create and tweak a successful online marketing strategy.
While some companies will only use a single keyword, Rebrandly allows you to create as many shortened URL links as you would like. Doing so enables you to track certain types of links to see which products and/or services are the most popular with your audience. You can associate certain products and/or services with their own custom link for SEO purposes and to make it easy for customers to find out more about a particular item, special sale, discount, company-planned event, etc.
Rebrandly even allows you to import your Bit.ly links to Rebrandly; conversely, new Rebrandly links are automatically added to your Bit.ly account. These features enable you to see Bit.ly’s great tracking information without having to pay for a shortened link for business use and try to figure out how to customize the DNS for your new link.
Branding is an integral part of any marketing venture. If you create branded short links, it distinguishes you from the competition, helps people get to better know your company and boosts your search engine standing. Rebrandly is an integral branding tool you can take advantage of at no cost, and it enables you to create branded short links that can be easily shared across all your online marketing channels. What is more, it also offers superb tracking services that enable you to see how many clicks and shares your links receive on an ongoing basis.