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How to Create Branded Short Links

How to Create Branded Short Links

When you create branded short links, you gain many advantages. They make it possible to easily post links to a company website or blog. They reinforce your company’s name in the minds of customers and prospects. They’re more trusted and will boost your click-through rate.

Creating branded links also builds brand awareness and recognition as people and potential business partners associate your content with a certain branded short link – even if that link actually leads to content by a third party.

There are lots of reasons to pick branded links over generic short links. If you want to find out more about that, watch the video below.

But unfortunately, not all link shortener services make it easy or even possible to create a custom link when shortening a URL. Goo.gl and TinyURL, for instance, don’t allow users to create a customized short link. Bit.ly, one of the most popular URL shorteners, does allow users to create branded links. But it makes the process difficult.

Introducing Rebrandly

Create Branded Short Links

Most entrepreneurs, social media managers, brand managers and the like, are very busy people. While some individuals who own and run a business are tech-savvy enough to use complex tools to create branded short links, most company owners have better things to do with their time.

That’s why Rebrandly was created and it’s fast becoming a popular way to create short links. Rebrandly has offices in the United States and Europe and not only provides link shortening services but also link tracking, link retargeting and link analytics. It also conveniently fits into most workflows, because it’s integrated with other services and offers handy browser extensions.

How to create branded short links using Rebrandly

To use Rebrandly’s link shortening service, simply follow the steps below:

  1. Create a free Rebrandly account
  2. Register a new branded domain name on Rebrandly’s domain registrar
  3. Create branded short links, such as “Brand.Link/Marketing”
  4. Start sharing them!

That’s it! You don’t need to mess with DNS registration changes or wait a day or two (or even longer) for the changes to take effect.

Additional perks

Learning how to create branded short links with Rebrandly is so simple that even the least tech savvy person can create their own branded links without outside help. Even so, Rebrandly is more than just a custom URL shortener. It also offers loads of perks and features that will help businesses increase traffic and boost sales.

Rebrandly allows you to use a target keyword, making it possible for you to associate your business name and products with the competitive keyword of your choice. This is valuable because it boosts your search engine standing on Google and other search engines.

Rebrandly also makes it easy to track links. You can clearly see important information related to your search engine traffic, making it easy to create and tweak a successful online marketing strategy.

While some companies will only use a single keyword, Rebrandly allows you to create as many shortened URL links as you would like. Doing so enables you to track certain types of links to see which products or services are most popular with your audience. You can associate certain products with their own custom URL for SEO-friendly links and to make it easy for customers to find out more about a particular item, special sale, discount or company-planned event.

Branding is an integral part of any marketing venture. If you create short links, make sure to brand them so you can distinguish your business from the competition. This will also help people build recognition for your company and can boost your search engine standing.

Rebrandly is an integral branding tool you can take advantage of at no cost, and it enables you to create custom short URLs that can be easily shared across all your online marketing channels. What is more, it also offers superb tracking services that enable you to see how many clicks and shares your links receive on an ongoing basis. Check out the image below, which shows just one of the graphs you’ll see when looking at a link’s click data.

create short link data

Branding your links with other services

WordPress offers several link shortening services. However, they can only be used if you have a WordPress.org website. Other link shorteners, such as Buffer, SocialOomph and Shareaholic all use Bit.ly so you would still need to follow the steps outlined above in conjunction with connecting any one of these accounts with your Bit.ly account. Hootsuite offers a branded link shortening service too. But it’ll cost you. What is more, Hootsuite assumes full control over your branded short link and will not allow you to use it with other services.

Lots of big brands have already made the move to Rebrandly. Check out this post to see some examples. If you have any questions about how to get started creating short links with Rebrandly, feel free to leave a comment below.

Further Reading:

This Article is About:

  • Custom Short URLs
  • Branded Links
  • Vanity URLs
  • Create short links
  • Create short URLs

Originally Posted: May 2nd, 2017.
Post Updated: December 5th, 2018.

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Vincent Magaline
Growth Marketing Manager at Rebrandly; Former Startup Founder CEO/CMO; MBA from @asobggu, BA from @UCSantaBarbara; San Francisco Bay Area Native