What is a good CTR?

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CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…

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UTMs and URLs: 10 optimization tips

UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these ten…

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The ultimate guide to image SEO

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It’s well-known that a firm grasp of SEO best practices can play a significant part in growing your business and getting your brand’s name out there. A combination of careful research, a strong social media presence, and strategic use of keywords throughout your copy can dramatically increase the visibility of your brand, making it more…

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