Both SEO and analytics can be hard to get your head around, but they are an unavoidable reality for digital marketers.
Here at Rebrandly, we’re proud to say we can help you out with both of them. Using our tool to create branded links will optimize them for search engines. While our easy-to-use UTM builder allows you to improve your marketing stats and track your traffic sources accurately.
So, as a resource for experienced marketers, our blog provides in-depth information and insights into SEO and analytics sharing what we’ve learned over the years.
With blog posts covering everything from image SEO, right down to UTM parameters to track your marketing efforts accurately, you’re sure to find a useful resource for your business.
If there’s a topic related to SEO or marketing analytics that you’d like to see covered in one of our blog posts, get in touch. We’re always happy to know what content marketers are in need of.
Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a…
When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about how…
URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…
When it comes to sharing video online, YouTube is king. The platform boasts over a billion hours of video watched per day and is the second highest search engine online behind only its owner, Google. With such a massive reach, it’s clear why marketers favor the platform when engaging with consumers through video. But when it…
Gone are the days when we flip back and forth within pages in text-bulky users manuals just to learn about a product or service. Visual content has now become more mainstream, making all the difference in content marketing strategy. We live in a digital world where information confronts us at every turn. Our brain…
CTR or click-through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…
Not a lot of things are more annoying than clicking on a link to find something you need only to land on a page that no longer exists. 404 error pages can instantly harm your website user experience and also impact your SEO in the long run. So you’ll want to find out how to…
A good web host is fundamental to offer a good user experience to your users. A fast website makes people likely to browse your website and eventually convert (or buy/try your product or service). Nobody likes a slow website nowadays especially…Google. You want your website to be fast and secure with SSL (Secure Socket…
When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help…
It’s crazy to think that businesses once functioned without data when nowadays, it fuels the vast majority of what we do. The rise of business intelligence has led us to make data-driven decisions across all departments — from marketing, to finance, to sales. We analyze consumer behavior and we use these insights to help…