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Online Branding Best Practices

Online Branding Best Practices

  Online branding is an essential part of building your business or personal brand – mistakes in the way a company presents itself online can hurt its bottom line. Online branding mistakes can keep customers away and, even worse, can cost your business money. By registering a strong internet domain name with your business name in…

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How to enforce brand consistency

how-to-enforce-brand-consistency

  The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds…

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What if Trump used Branded Links?

Trump used branded links

Buzzfeed exposes Trump’s Links! Recently, Buzzfeed published an article detailing the traffic President Trump drives whenever he links to an article, poll, or website via his Twitter account. It turns out, the POTUS, who uses a public version of Bitly to shorten his links, is a traffic-driving machine, often sending north of half a million…

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