Top Lead Generation Tools for 2020

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  Lead generation is, and always has been a key step in the sales and marketing funnels. Simply put – more leads = more revenue. And every business wants more revenue, right? However, this can become problematic as you try to scale your lead generation activities. As the old saying goes, there aren’t enough hours…

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What is a good CTR?

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  CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as…

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