What is Brand Marketing?

  The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their…

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How to Create an Email Marketing Strategy That Will Grow Your Business

  Most businesses, regardless of the industry, can benefit significantly from developing an email marketing strategy. Email marketing helps business owners develop strong customer relationships and build a superior brand, which keeps the company growing.  Email marketing is not only effective but profitable.  Email marketing is relevant, powerful, and affordable. Let’s discuss how your brand…

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The Best Online Logo Makers in 2020

Best Online Logo Makers in 2020

A logo is often the foundation of brand identity and therefore it has to be memorable. Logos are important because they represent what you as a business stand for. They speak about your values, evokes a sense of connection between the company and customers and it has a huge impact on the first impression —…

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