What is a good CTR?

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  CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as…

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How to add a link to your Instagram bio

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  Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand.  When you break it down, you essentially have 150 characters to cover an entire mission statement, value proposition and CTA.  No pressure.  One of the most important elements you can add…

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