The History of Bit.ly and Goo.gl

A Tale of Two URL Shorteners Did you know that these two well-known companies had a bit of a showdown in the early days? A ‘face off’ called by the press. I mean, when Bitly launched, Google was already dominating. What could the king of online search possibly want with a little URL Shortener? Is the service…

Continue reading →

Engineering as Marketing: How to Growth Hack in Online Competitive Markets

engineering as marketing

  Of all the traction channels startups use to grow their user base and audience, Engineering as Marketing may be the most underutilized… Growth marketing, or growth hacking in online competitive markets is exactly like it sounds…not easy. There are many different growth channels to choose from when embarking on your startup’s marketing journey. Engineering as…

Continue reading →