The Rebrandly blog offers informative how-tos, best of blogs and educational articles around the latest digital marketing trends.
Our custom link shortening tool builds link trust, improves click-through rates and increases brand awareness. The Rebrandly tool provides marketers with an edge and with our blog posts, we aim to provide marketers with even more useful insights to help them take their marketing strategies to the next level.
As a resource for experienced marketers, our blog provides in-depth information on various on marketing topics. With blog posts covering everything from the best digital marketing books, right down to how to build a brand online, you’re sure to find some useful advice for your business.
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Last week, we joined droves of marketers, designers, technologists and digital enthusiasts for two jam-packed days at DMEXCO. For the second year in a row, Rebrandly hopped, skipped and jumped over to Cologne, Germany, but this time we were there both to attend and to speak. For those of you who might not be familiar,…
Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely?…
You probably just took a mental shortcut without even realizing it. You saw this post shared by a source you trust and you figured since that source is pretty authoritative and successful (I mean, look at all those Twitter followers, right?), that these words would be worth a read. This time, your brain was…
CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as…
It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to…
Launching an online marketing strategy without a plan for deriving specific insights is like trying to drive a car without a steering wheel. You need a sustainable and measurable framework for monitoring your online marketing efforts that ensures performance remains at its peak. This is where the customer feedback cycle comes in. Every…
As marketers, we spend a lot of time carefully piecing together campaigns that we think will appeal to our target audience. And when you take into account how many segments within that target audience we’re trying to appeal to, that adds up to a whole lot of work. So why do we do it?…
Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent…
You may have read a hundred and one other articles on how to increase CTR, but this one is different, I swear! My goal is to provide you with a really valuable guide to increasing your click-through rate that you can put to good use and hopefully share with your followers too. I don’t…
Customer experience has been a much talked about topic over the past year. It is seen as an innovative approach to dealing with customers and prospects which can be used to improve conversion rate optimization, reduce churn and drive customer loyalty. It’s an important concept for online and offline businesses to grasp as expectations grow…