Branded links are short URLs built around personal or company brand name. They associate your brand with the content and information you share online. This results in a boost to brand awareness, brand recognition and link trust.
For example, when our founder wants to direct people to his online CV, he could share any of these links:
But he prefers to use branded links, because they are more descriptive, memorable and pronounceable than other links. They provide increased brand visibility and look cool too. They can even be used on your offline marketing promotions.
Branded links increase trust among social media followers. When people see your company’s name on the link you’re sharing, they know they can trust it. They can click on it without worrying they will go to spam or phishing websites. This increased trust can increase click-through rates by up to 39% when compared to long links or generic short links.
Find out more about branded links and how your brand can make the most of them on our blog.
Alternative to Google’s Campaign URL Builder If you’re not an advanced marketing nerd like me… I’m talking about the Google URL builder, which marketers like me used to visit 10 times a day as we created and shared links online. We used to use this tool because we needed a spot to go to easily…
If you’re not familiar with Zapier, you are seriously missing out! Zapier allows you to connect your various different applications and tools so an action in one triggers a response in another. These mini-integrations are known as zaps. For example, you can create a zap for WordPress and Facebook, so when a new blog…
Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Pepsi has one:Virgin has one:And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the…
Using Keywords in Your Short Links to Build Link Trust and Drive More Clicks Ever see those ugly short links? With unpronounceable URL slugs? Like “bit.ly/k9Tu5” or “tinyurl.com/6Mm4z.” Doing this with your short links is a total missed opportunity for building link trust and increasing click-through rate. And you’ve probably known that for a while…
Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other…
We asked around 4,500 people how they are using their links and the results we received were astonishing. 70% of people are neglecting their links. By not correctly managing links there are a number of opportunities you could be overlooking. When you share a link online you can retain control of that link however, over 70% of…
Zapier with Branded Links (custom short URLs) is available. Zapier and Rebrandly allow you to automate repetitive tasks surrounding creating, changing and sharing Branded Links. All to make things a little easier for you! With this integration, you can use your branded links with a number of other tools such as Google Sheets, Mailchimp, Twitter,…
Buzzfeed exposes Trump’s Links! Recently, Buzzfeed published an article detailing the traffic President Trump drives whenever he links to an article, poll, or website via his Twitter account. It turns out, the POTUS, who uses a public version of Bitly to shorten his links, is a traffic-driving machine, often sending north of half a million…
How We’re Going to Hook You Up with a Free Custom URL Shortener Want a free domain name? Tired of using a generic URL shortener? At Rebrandly, we’re passionate about branded links and are officially waging war on generic URL shorteners (yes we have one, but we encourage you not to use it). Using a…
A URL Shortener Face Off: Bit.ly and Goo.gl Go Head-to-Head Wondering which URL shortener is right for you? Curious what the pros and cons are for Bitly vs Goo.gl? As a URL shortener ourselves, we, of course, consider ourselves comparable to both Bitly and Google, but if you aren’t interested in using Rebrandly, we want…