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What is a Branded Link?

What is a Branded Link

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps…

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How to shorten a long URL

How to shorten a long URL-01

Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…

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