Branded links are short URLs built around personal or company brand name. They associate your brand with the content and information you share online. This results in a boost to brand awareness, brand recognition and link trust.
For example, when our founder wants to direct people to his online CV, he could share any of these links:
But he prefers to use branded links, because they are more descriptive, memorable and pronounceable than other links. They provide increased brand visibility and look cool too. They can even be used on your offline marketing promotions.
Branded links increase trust among social media followers. When people see your company’s name on the link you’re sharing, they know they can trust it. They can click on it without worrying they will go to spam or phishing websites. This increased trust can increase click-through rates by up to 39% when compared to long links or generic short links.
Find out more about branded links and how your brand can make the most of them on our blog.
Do you publish multiple links per month? Per week? Per day? For most marketers and web developers, managing link volume is a reality. In fact, many Rebrandly customers send tens of thousands of unique links per month. Some send millions or more. With that volume, it may feel impossible to keep track of each link…
Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in a newsletter or directing customers to your latest YouTube video, links are often the first point of contact with customers online. But it’s not as straightforward as posting a long…
What is a URL Shortener? The Ultimate Guide to when, how, and why you should use a URL shortener. It’s a fair question… As a URL shortener and a company that specializes in everything to do with links, it’s something we get asked quite a lot. So we thought we’d give you the entire breakdown on…
How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet…
If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL certification – or is at least considering making the move. In recent years, web security has become a big priority for the likes of Google and the internet giant has…
Branded business email addresses are used by every company and professional. We almost take it for granted that every company has one, and if they don’t – well it doesn’t make a good first impression! In this article, we’re going to look at why having a branded business email address is essential in the…
A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram…
What is a Vanity URL? A vanity URL is a descriptive, memorable and pronounceable URL usually used to redirect URLs from one location to another. In the simplest terms, a vanity URL is a long URL that has been converted into a customized short link. A vanity URL can also be known as a branded Link or a custom short URL. Vanity URLs…
Zapier with Branded Links (custom short URLs) is available. Zapier and Rebrandly allow you to automate repetitive tasks surrounding creating, changing and sharing Branded Links. All to make things a little easier for you! With this integration, you can use your branded links with a number of other tools such as Google Sheets, Mailchimp, Twitter,…
Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one: And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps…