SEO has long been a key component in any successful marketing strategy. It’s a well-known fact in the industry that everything you create online (be it a website, a blog post, a video — or practically anything else) needs to please the ‘Google Gods’ in order to rank highly in search results and gain traction.
And that’s where SEO comes in.
Is SEO still effective?
Now, it’s worth noting that SEO has come under a lot of fire in recent years, with people wondering if it’s nothing more than a thing of the past.
The reason for this is that the results people are seeing have been steadily declining, causing speculation as to whether or not search engine marketing should be abandoned as a channel.
The truth is, SEO is still very effective — its landscape is just changing.
Organic engagement naturally declines over time on any marketing channel, as Neil Patel aptly observes using the example of the first ever online banner ad, which received a click-through-rate of 44% — a far cry from the average 0.5% we see today.
So while it’s natural to be skeptical of diminishing results, it’s important to be able to quickly adapt to the changing digital landscape.
One surefire way to stay on the right side of search engines is to maintain a high level of domain authority. Regardless of how many changes Google makes to its search algorithm, good domain authority is always going to help you gain a high-ranking position in the SERPs. And a high-ranking position is your golden ticket to more traffic and revenue.
How to gain domain authority
A good way to build these types of relationships is by producing great content that other blogs can link to as an educational resource for their audiences. In doing this, Google sees that other blogs trust the information you’re producing, and it pushes your content higher up in SERPs so more people can access it.
Nowadays, brands spend a significant portion of their time and marketing budget on content marketing efforts. And it’s not difficult to see why, considering content marketing can cost up to 62% less than traditional marketing and produce up to 3 times as many leads.
But good content on its own is akin to a flashy sports car with no engine. It looks nice, but you can’t drive it anywhere.
In this scenario, SEO is the engine. It’s what you need to get your content from A to B (or page 6 to page 1).
Now, unless you’re a superhuman, chances are you’re not going to be able to hit a home run with your SEO efforts all on your own. Fortunately, there are tools that you can use to help you out here.
So without further ado, let’s take a look at some of the best SEO tools you can use in 2020 to curry favor with the Google Gods.
- SE Ranking
- SEO Review Tools
- Authority Labs
- SEO PowerSuite
SE Ranking is an SEO software suite for businesses of all sizes that hope to establish and maintain a strong online presence. You can use it to expand your semantic core, track real-time keyword rankings, spy on competitors, audit your website, find and monitor backlinks, and do so much more.
Serpstat is a multifunctional SEO platform with tools that help customers analyze competitors and lead projects, track daily rankings, monitor the backlinks and content quality, collect keywords for new and old web pages, find website issues with recommendations on their fixing, and more.
WooRank is an automated website reviewing tool with advanced SEO auditing and monitoring, keyword tracking, competitive analysis, and a powerful site crawl. With WooRank, you can easily monitor your SEO health and get actionable advice and insights to optimize your website. WooRank also provides white-label PDF reports and a unique lead generation tool for digital marketing professionals.
contentbird’s content marketing software improves the performance of digital content in five effective steps, on one platform. One to check out if you’re looking to drive more traffic and get higher online visibility with your content marketing efforts.
SpyFu helps you find the most effective keywords in your niche and tracks the search marketing strategies of millions of domains. When you type the name of a competitor into the SpyFu search bar, you can see the keywords they buy and which ones their site ranks for. Similarly, when you search for a keyword, you’ll get deep data on its use in SEO and in PPC ads. That includes fresh, next-generation performance metrics that can help guide your campaigns. SpyFu’s 13+ years of historic data is built into your results so you can see trends over time. That gives you a map to high-performing keywords, ad copy, unique and reputable backlink ideas, and content ideas that create successful search marketing campaigns.
Seobility is one of the most popular online SEO software suites that provides you with all SEO tools and features you need for optimizing your website. Seobility’s on-page crawler allows you to perform a comprehensive SEO site audit by checking more than 300 single parameters. The analysis includes server errors, meta information, URL structure, duplicate content issues, and much more. To measure and control your SEO success, you can track your rankings in Seobility’s ranking monitoring dashboard, and you can also use it to monitor backlinks and identify new link building opportunities.
The Bulk Google Rank Checker allows you to quickly check the rankings for any given keyword, enabling you to find out how well your site is performing in search, or research your competitors. You can enter up to 10 keywords and the results are returned in real-time. Currently, the Google Rank Checker supports 20 different countries, and you have the option to check device-specific (mobile and desktop) search results. After collecting your ranking data, you can export the results to excel for further analytics or reporting purposes.
marketgoo is an easy-to-use SEO tool designed to help you get more traffic and better Google rankings for your website. You can use marketgoo to identify all of your site’s issues with the free SEO report, and if you want to fix them yourself, get marketgoo PRO for a custom SEO plan that will show you how to fix each issue, with step-by-step instructions.
Dareboost.com is an online service dedicated to website performance and quality. Launch a full audit in a single click and get a comprehensive and customized report, including step-by-step guides to solve the issues. Dareboost also provides a neat comparison feature that allows you to test the load time of your website against your competition, with a video replay. For paying customers, Dareboost is a complete performance management tool, with monitoring features (pages and user journeys as well), dashboards and alerting mechanisms. Without any installation, adopting Dareboost only takes a couple of minutes.
CanIRank is an AI SEO platform that focuses on actionable opportunities over data. It’s a great tool to check out if you’re looking to grow your search presence, given that it finds keywords you can rank for, backlinks you can get, and on-page optimizations that are guaranteed to help increase your rankings.
With the AuthorityLabs Rank Tracker, you can monitor SEO performance with reliable and accurate keyword data. The Rank Tracker allows you to automate local rank tracking and mobile rank tracking with daily reporting — data you can then use to recover organic keywords. With daily data, you can always know where you stand with your targeted keywords and react quickly to changes as they happen. You can also gain a competitive advantage by tracking competitor domains and see their keywords side by side with your own. Another great feature of this tool is that you can customize individual dashboards to send to your clients, meaning they can check their own rankings regularly.
SEO PowerSuite is a professional software for full-cycle SEO campaigns, including rankings, on-page, backlinks, and reports — all in one easy-to-use platform. Some of its most popular features include its RankTracker, Website Auditor, SEO Spyglass, and LinkAssistant — all highly essential for mapping out and executing your SEO campaigns. The most recent feature additions to SEO PowerSuite include backlink history data, an updated SEO site audit report, a keyword analysis database, website structure visualization, a keyword map tool, and a competitor research module.
AnswerThePublic is a deceptively simple keyword tool and idea generator, which gives you instant, raw search insights, direct from the minds of your customers. It’s for marketers, PRs, bloggers, content producers, agencies, brands, analysts and business strategists — anyone who wants to understand their customers better. AnswerThePublic fetches data from Google’s autocomplete and maps out every variation of a search term. These insights give you the context and intent behind a keyword — the actual questions and queries people have in their heads when they’re searching for information online. You can customize insights from AnswerThePublic in the format you need and share beautiful visuals, download reports in Excel, and create custom reports.
Reportz is a simple, highly-intuitive SEO reporting tool that provides real-time data from all your marketing channels. With Reportz, you and your clients always have a crystal-clear marketing KPI dashboard that doesn’t require hours of manual labor on your part. Adding integrations, setting KPI metrics to be tracked, and arranging your dashboard can all be done within minutes, and once your dashboard is set, you never have to worry about compiling the numbers again.
Detailed is a free link analysis tool that enables people to find the top backlinks (without the spam) to some of the biggest sites on the web.
And there you have it — a list of the best SEO tools for you to check out in 2020. Have we missed any? Let us know what your favorite SEO tool is in the comments below!
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This article is about:
- SEO best practices
- Domain authority
- SEO tools
- The best SEO tools for 2020