Sam Hollis

From insights to action: How first-party data drives growth

According to AWS, link management is an essential infrastructure for any enterprise tech stack and data will be one of the most critical resources for any business in 2025. The rapid growth of data-driven marketing and artificial intelligence in the past several years has made having a clear data strategy more important than ever. To remain competitive, businesses like you need to know as much as possible about their audience....

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Bulk SMS marketing explained: Benefits and best practices

Bulk SMS marketing is an effective strategy for engaging customers and prospects at scale. Most people are more responsive to text messages than other communication channels, and your messages will feel more urgent when sent directly to their mobile devices. That’s why a robust bulk SMS marketing plan is critical to getting your messages in front of the right audience. Whether you’re alerting users to a system update, offering a...

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