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Author: Louisa McGrath

Louisa works on putting together creative and useful content for Rebrandly customers to read. Though she spends a lot of time reading and writing online, she still loves to buy the Sunday papers.
April 11, 2018 / Louisa McGrath

As Goo.gl winds down, now is the time to set up your custom URL shortener

  Late last month, Google announced that it will bring its goo.gl URL shortener to an end. From this week, its service won’t be available to new or anonymous users. While current users won’t be able to use it come March 2019. If you’re a fateful user of the service don’t worry, you’ll be able to…

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March 13, 2018 / Louisa McGrath

Emoji Marketing: Add emotion to your marketing messages

emoji-marketing

  Both big and small brands are experimenting with emoji marketing 🙌 Emojis are quickly changing the way we communicate and have become a steadfast part of modern language. Emojis are used by 92% of internet users and with new symbols constantly coming on-stream and their global use, some say it’s the fastest growing language in history….

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February 6, 2018 / Louisa McGrath

How to track offline marketing metrics

offline-marketing-metrics

  One of the many reasons we love digital marketing so much is because it is trackable. Analytics gives us an insight into what works and what doesn’t. At our fingertips, we can access detailed insights into what appeals to our target audience and the content that converts successfully. The more metrics we have, the…

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January 30, 2018 / Louisa McGrath / 2 Comments

The best marketing podcasts, as chosen by marketers

best-marketing-podcasts-banner-image

  The popularity of podcasting has been on an upward trajectory for the past few years and it continues to boom. Last year, a survey by Edison Research showed that 24% of Americans had tuned into a podcast in the past month and that listeners had increased significantly since the year before. While the medium is still…

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