Retargeting is an essential piece of every well run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best…
Both big and small brands are experimenting with emoji marketing 🙌 Emojis are quickly changing the way we communicate and have become a steadfast part of modern language. Emojis are used by 92% of internet users and with new symbols constantly coming on-stream and their global use, some say it’s the fastest growing language in history….
One of the many reasons we love digital marketing so much is because it is trackable. Analytics gives us an insight into what works and what doesn’t. At our fingertips, we can access detailed insights into what appeals to our target audience and the content that converts successfully. The more metrics we have, the…
The popularity of podcasting has been on an upward trajectory for the past few years and it continues to boom. Last year, a survey by Edison Research showed that 24% of Americans had tuned into a podcast in the past month and that listeners had increased significantly since the year before. While the medium is still…