To capture the new generation of consumers, businesses need to build brand trust. Social media is the new word of mouth, and brand trust is what measures how seriously Millennials and Generation Z will take you. According to Havas Media, there is plenty of room in the trust market – only 22% of brands…
Digital marketing is ever-changing. New tools are constantly being created, search engine algorithms are frequently changing and new social media platforms are coming online all the time. This makes digital marketing an exciting and innovative industry, but the challenge that this brings is that it can be hard to keep up with all the latest…
If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL certification – or is at least considering making the move. In recent years, web security has become a big priority for the likes of Google and the internet giant has even…