The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their…
Social media campaigns today go far beyond the realms of perfecting your Instagram bio or polishing your Twitter profile. They are designed with purpose. For brands to stand out online, they need to have a strong social media presence. A well-planned social media campaign can increase your following, boost site traffic, drive engagement and generate sales. In…
Whether you use it to send a message, look up a restaurant, purchase new clothes, or to watch a movie, you’ve grown to trust in the internet- perhaps even to the point that you’re not even sure what you did before it. We have been evolving with its growth, and have come to rely…
Between managing a hefty posting schedule and keeping up with what seems like constant algorithm updates, each day as a social media manager moves faster than the last. In a world where your audience is craving more personalized, compelling, content, it can sometimes feel like an impossible task to remember everything when writing on social…