Social media campaigns today go far beyond the realms of perfecting your Instagram bio or polishing your Twitter profile. They are designed with purpose. For brands to stand out online, they need to have a strong social media presence. A well-planned social media campaign can increase your following, boost site traffic, drive engagement and generate sales. In…
CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…
Whether you use it to send a message, look up a restaurant, purchase new clothes, or to watch a movie, you’ve grown to trust in the internet- perhaps even to the point that you’re not even sure what you did before it. We have been evolving with its growth, and have come to rely on…
Between managing a hefty posting schedule and keeping up with what seems like constant algorithm updates, each day as a social media manager moves faster than the last. In a world where your audience is craving more personalized, compelling, content, it can sometimes feel like an impossible task to remember everything when writing on social…