The truth is, we’re all brands. Developing a personal brand differentiates you from your competition because it changes the way you’re perceived. Personal brands today are developed through many channels, some that you control like your social media and personal website, and some that are earned such as where your work was mentioned or shared….
At every company, the marketing department works with the sales, product and support teams to create a compelling and unified customer journey. Customers continue to evaluate your brand with every action, link, person, story and user interface they interact with. Every diverse touch point either reinforces or erodes your brand. As a UX researcher, I’ve…
Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite…
Finding content to share on your social channels can feel like a task that never ends. Because it never really does. And while many make the assumption that once shared a piece of content or a specific update, it should never again grace the feed of our social channels…that’s not necessarily accurate. In reality,…
Instagram launched its “Stories” feature two years ago, and since, Instagram users have been looking to stand out with new Instagram Story Ideas. The Stories feature has quickly become one of the most popular components of the social media app among its more than 800 million users. The format encourages spontaneous, even quirky content….
User experience has been the rising star of our digital world. From managing the user experience on a website to an entire product experience within a software-as-a-service, UX teams have grown in popularity and influence. As UX has grown as a field, companies have faced growing debates over what brand experience means. Who owns…
People see a lot of advertisements every day. It’s getting more and more difficult to stand out and get attention. You can break through to people and keep them interested by introducing them to your business through brand storytelling. Your brand story is a way of showing, rather than telling, what your brand has to…
The last few years have seen a lot of change in the marketing world, throwing up new ideas, concepts and trends almost daily. For you, that means a variety of new and exciting ways that you can shine the spotlight on your brand. Here, I highlight nine of the hottest visual trends that you…
For most shoppers today, the information provided on a company’s own website is no longer enough to convince them to make a purchase. They need social proof before adding an item to their shopping cart. They check out product reviews, scour forums and delve into social media to find out what others think about…
Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. Half the effort, double the…