You probably just took a mental shortcut without even realizing it. You saw this post shared by a source you trust and you figured since that source is pretty authoritative and successful (I mean, look at all those Twitter followers, right?), that these words would be worth a read. This time, your brain was…
Whether you represent an agency or you’re an independent social media marketing professional, you probably face the same challenges every day in order to provide valuable content to your clients and their business. You need to offer them that make an impact and generate engaging posts at light speed. And it probably gets overwhelming…
When it comes to your company’s brand, your mind probably immediately goes to your logo. While the logo is definitely the foundation of a brand, there is so much more that goes into creating an overall brand identity for a business. Your brand identity can include your website URL, your brand voice or personality,…
Launching an online marketing strategy without a plan for deriving specific insights is like trying to drive a car without a steering wheel. You need a sustainable and measurable framework for monitoring your online marketing efforts that ensures performance remains at its peak. This is where the customer feedback cycle comes in. Every…
There are so many different facets of digital marketing, but in the Ecommerce world, by far the most significant is content. For Ecommerce vendors, blogging has the potential to increase buyer trust, establish brand recognition in a saturated market, and ultimately generate sales. Small business owners recognize the importance of creating content, but are…
Will RCS ever replace SMS or is it a pipe dream? In 2008, The GSMA launched the concept of Rich Communication Services. (RCS.) RCS is the long-anticipated replacement to SMS. (The GSMA is the industry body that represents the interests of global mobile operators.) RCS promises to update the clunky and outdated text message with…
If you haven’t yet run into the term “ephemeral content” and aren’t sure what it means, don’t let the seemingly fancy marketing buzzword confuse you. To help demystify the concept entirely, here’s a bit of etymology first: Ephemeral means temporary, derived from the Greek word ephemeros, which roughly translates to “lasting only one day”…
Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text. So if you’re a small business owner, why wouldn’t you want…
Emails, whether automated or not, flood our inboxes every day. They could be anything from a copy of your travel itinerary to the latest newsletter from your favorite online retailer. Whether you are a newbie or an expert in the world of email marketing; running a campaign, let alone a successful one can be…
How is your business supposed to not only turn the average client or first-time buyer into a loyal, repeat one, and keep them happy? Trigger-based messaging. These messages also offer a click-through rate that is 152% higher than standard emails and a 77% higher open rate, which can improve the customer experience. Trigger-based messaging could…