How to maintain brand consistency after a rebrand

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Maintaining brand consistency after a rebrand is important, but it isn’t always straightforward. Not only will team members need to use the brand’s new assets in their day-to-day activities, everyone representing your business will need to be on-board with the new guidelines. As many as 86% of marketers agree that it’s important brands are presented consistently…

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6 brands killing it with co-marketing campaigns

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Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. Half the effort, double the results….

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