Maintaining brand consistency after a rebrand is important, but it isn’t always straightforward. Not only will team members need to use the brand’s new assets in their day-to-day activities, everyone representing your business will need to be on board with the new guidelines. As many as 86% of marketers agree that its important brands…
I play this little contest with myself whenever I’m creating a branded link. It’s like a mini game show, and my challenge is to come up with a memorable link that I haven’t used before. It needs to be unique and meaningful. Oh…meaningful. That’s where it’s a challenge. Even before they click, readers can…
Over the years, domain names and URLs haven’t changed much and we have come to recognize their traditional format, our eyes glazing over their contents without looking for meaning or comprehension. But more recently, there has been something of a revolution in the domain name space and this is all beginning to change. An…
Keeping social media posts simple We seem to spend our lives looking for ways to make things easier. ‘Life hacking’ has become a national pastime. But why is it that many marketers actually make their communications more difficult to engage with, not easier? The answer may be a lot easier than you think. It…
So, you’ve found some great social media content to share. You’ve edited the text, attached an image, scheduled it in for the optimal posting time. And yet, when it comes to finally sharing that post…it flops. It’s not a great feeling. Nobody wants their work to go unnoticed. Unfortunately, though, it’s all too common….
If you’re a small business, you probably don’t have the huge marketing and advertising budget of a bigger company, but your customers still want to see that you’ve got an amazing product, absolutely stellar customer service that’s ready to help address their every need, and that you are consistently at the top of your…
Social media can be a powerful tool for ecommerce businesses. There are now a multitude of channels with hundreds of millions of users that can create a direct impact on bottom-line sales. Depending on your following, throwing up the odd post with latest discounts or new products may help drive a few more sales….
Gone are the days when we flip back and forth within pages in text-bulky users manuals just to learn about a product or service. Visual content has now become more mainstream, making all the difference in content marketing strategy. We live in a digital world where information confronts us at every turn. Our brain…
Are you looking for new ways to reach your audience on Instagram? Instagram has been a great place to promote your business over the past few years, as there are over a billion users on the network, and it’s very popular. It’s the 5th most visited website in the world, according to SimilarWeb. Source:…
The e-commerce market is fiercely competitive, with big brands like Amazon selling almost everything on their platforms. Even big box brands like Walmart are selling their products online. So, how can other brands thrive in this market? E-commerce is not just about the biggest platform or fanciest marketing campaigns. In the end, it all…