When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help…
Alternative to Google’s Campaign URL Builder If you’re not an advanced marketing nerd like me… I’m talking about the Google URL builder, which marketers like me used to visit 10 times a day as we created and shared links online. We used to use this tool because we needed a spot to go to easily…
Using Keywords in Your Short Links to Build Link Trust and Drive More Clicks Ever see those ugly short links? With unpronounceable URL slugs? Like “bit.ly/k9Tu5” or “tinyurl.com/6Mm4z.” Doing this with your short links is a total missed opportunity for building link trust and increasing click-through rate. And you’ve probably known that for a while…
How We’re Going to Hook You Up with a Free Custom URL Shortener Want a free domain name? Tired of using a generic URL shortener? At Rebrandly, we’re passionate about branded links and are officially waging war on generic URL shorteners (yes we have one, but we encourage you not to use it). Using a…
A URL Shortener Face Off: Bit.ly and Goo.gl Go Head-to-Head Wondering which URL shortener is right for you? Curious what the pros and cons are for Bitly vs Goo.gl? As a URL shortener ourselves, we, of course, consider ourselves comparable to both Bitly and Google, but if you aren’t interested in using Rebrandly, we want…
How do you build a cult-like following for a domain extension? How do you brand something that only appears in the address bar of a web browser? I (virtually) got to sit down with one of the team behind the domain extension .xyz to talk about how they have been able to turn a simple domain extension into…
What Startups are Still Doing Wrong and How to Mingle With Investors. Over 120 events… Five days of total mayhem… And a fair bit of demos, keynotes, parties and after parties. Sound like any conferences you might have been to lately? Sounds like Startup Week San Diego to me. Over 3,000 founders and entrepreneurs attended San…